PPC - Google Adwords

A direct way to increase traffic to your site is advertising "Pay per click (PPC)".'s Called pay-per-click because every time a visitor clicks on your ad, you pay an amount (usually a few cents) .

Good So in this way is that only charged when someone visits your site. Not charged in case anyone seen the ad but not clicking. The amount you pay the set yourself, so varied within certain limits.

These ads may take the form of text, image or video. They can be viewed on major search engines like Google, Yahoo and MSN. Also if you want to show them on web sites affiliated with these search engines. In short, your ad in a very large group of people!

Targeted advertising

Apart from the immediate increase traffic to your site, another major advantage of PPC advertising is the ease with which we can target the ad. Making a careful market research we can find:

• what are your potential customers
• located on the Internet and
• what key words used when searching on Google, and other search engines

Aiming clever advertising you save unnecessary costs. You invest your money in advertising has the greatest efficiency, ie more likely to bring new customers. These new customers bring new revenues. If the PPC campaign is correct, the profits from new customers beyond the cost of advertising.

So direct result of an effective PPC campaign is to increase profitability. You can build a campaign that for you in any search engine. The most popular choice is Google, and specifically Google Adwords. Called the Adwords advertising platform of Google. A very good second choice is the advertising program of Yahoo, the Yahoo Search Engine Marketing (former known as Overture).

Although there are many people who can take to set up for the Adwords, you need to watch the following difference. We can not just put together a campaign in Google Adwords ... You have our guarantee that we will put together an effective campaign in Google Adwords, according to the criteria mentioned above (new customers-increasing profitability).

To do this:

• find suitable keywords
• find a suitable target-group
• organize the campaign
• writing ads
• install scrips to your site if necessary (eg if online store)
• optimize the sites advertised (landing pages)
• marketin are doing tests if you wish

During the promotional campaign:

• continuously monitor the cost effectiveness and profitability
• make changes where appropriate
• able at any time to inform you about anything regarding the campaign

Additional advantages PPC

Many may wonder what else can be used PPC advertising apart from targeted traffic. The PPC is an excellent way to make known a new website. It is also an excellent way for "testarisma" a market. For example, if you have a website that sells sportswear and intend to sell and sneakers, the PPC can see quickly whether there is demand and how strong is the competition.

We can also to test quickly whether it pays to sell product A or B product. Even better, we can to test which type is better description ... With a simple change to a page in some cases may be increasing sales over 100%.

With PPC we can decide quickly what the most profitable keywords for your site, and use this information for SEO. With the SEO improves your position in search engine results.

How much

The cost to create a PPC campaign on Google Adwords is 400 euros. The management of the campaign has variable costs depend on your budget (budget), the size of the campaign and competition.

Increase visits to your site using the service Google AdWords. Contact us today!